I know, I know, you’ve heard all this talk about ‘the hidden job market’ but what exactly is it, and where is the wretched thing hiding?
In truth, there’s nothing particularly mysterious about the hidden job market. It’s nothing more or less than those unadvertised jobs that don’t appear on job boards. But did you know that recent studies show about 80% of jobs aren’t advertised! Now that’s a LOT of missed opportunities if you don’t know where to look.
There are a few different ways to tap into all that unexplored career gold, cut your competition and bypass the recruiters. The good news is it’s pretty easy to do. All it takes is a bit of time and effort.
Start by putting together a hit list of 10-20 companies you want to work for. Then:
- Work out why you want to work for them. You’ll need this straight in your head when you introduce yourself. Tip: a bit of flattery will get you everywhere.
- Follow them on their social media channels and regularly check their website. The more you know, the better you’ll perform when you get your first interview.
- Press the flesh! Not literally but you need to get in front of the right people. Reach out. Call. Connect. The offer of a coffee never goes astray either.
Also, LinkedIn is where more than 80% of hiring managers go to find their next hire. Make sure your LinkedIn profile is optimised to within an inch of its life. If you can’t be found on LinkedIn, the chances of getting a tap on the shoulder are zero to none. Here are a few top tips for optimising your profile:
- Your mug shot is the first thing people see. Make a good first impression, and save the selfie for Facebook.
- Your headline is limited to 120 characters but it needs to sing! Make sure you include what you do (for search purposes) and a little something extra for clickability. Give them a value proposition! For example, if you’re a corporate strategist, try: I can show you how corporate strategy builds new business and sets you apart. If you’re still struggling with your headline, there are more great tips on Google. So get searching!
- As with any search engine, keywords really are key. Make sure you include the skills and job titles that hiring managers will be searching for.
- The skills endorsement function is there for a reason. Make it your mission to be endorsed for the right skills for the job and career progression you want.
- The Summary section is the second thing people see. When a recruiter’s eyes land on your summary, they want to be able to see your worth. Bear that in mind when you’re putting it together!
Stop waiting for that dream job to miraculously appear. Hunt it down, take action and take control.
If you want some advice on how you can work the hidden job market to secure your ideal role, drop me a line at email@example.com to arrange a free 30-minute consultation.